I work as a digital product designer with over 10 years of experience across UX, systems, and game design. My work is grounded in the belief that good design starts with empathy and ends with responsibility. Designing for people means helping them feel capable and supported, not directed or pushed. The best experiences invite exploration, reward understanding, respect people’s time, and offer meaningful agency that improves their quality of life. These are the values that shape my work:
Take responsibility. The experiences we create shape how people move through the world. Our role is to respect their inherent value as human beings, not treat them as a means to an end.
Solve problems. By asking questions first, we begin to understand how problems affect the people we serve. The aim is to see from different perspectives and lived realities so we can design with clarity, empathy, and intention.
Act with purpose. Our responsibility is not only to create experiences, but to understand and communicate the impact they have. It means asking why something should exist before deciding how to build it.
Focus on what matters. Everything we create becomes part of a larger system. Our role is not to build more, but to build less, while considering the consequences of our work more than the cleverness of our ideas.